Cheung Kei Group continues to fulfill its pledge & commitment to philanthropy: joining hands to march forward in the annual "Community Chest Walk for Millions"

2019.01.06

On January 5, 2019, the Shenzhen Bay open-air theatre was buzzing with excitement and the crowd, as the "7th Community Chest Walk for Millions" commenced. Chen Pengyu, the Vice President of Cheung Kei Group, along with hundreds of employees and their family members were dressed in a burgundy red t-shirt as they lined up neatly in teams in a bid to do their part for charity, and imbued Shenzhen with an inspiring vibe. This was Cheung Kei Group's participation in the "Community Chest Walkfor Millions" for the fifth consecutive year. This year, a total sum of 100,000 yuan was donated, bringing the total donation to 1 million yuan.

The flag of the company soaring high at the event venue

Taking a group photograph before the start of the event

The "7th Community Chest Walk for Millions" in Shenzhen commenced officially at nine in the morning. Cheung Kei Group has always been a huge supporter of the event, asit aims to influence more businesses and individuals in joining hands to give back to the society, and to spread the spirit of charity. As a result, it has been bestowed the title of "Caring Community Business" by the organizers. During the event, Vice President Chen Pengyu received the "Caring Community Business" plaque on behalf of the company, and he participated in the "Community Chest Walk for Millions" tertiary education bursary award ceremony, witnessing the baton of hope being passed along with the other participants of the event.

During his interview with the Shenzhen Special Zone Daily, he shared that Cheung Kei Group has always paid close attention to charity causes, and is active in performing its corporate social responsibility. The company also acknowledges the goals and philosophy of the "Community Chest Walk for Millions" event, and is keen to continue marching down the road of philanthropy with the organization, to give a helping hand to underprivileged communities and individuals, fostering Shenzhen's image as the "City of Compassion".

Vice President Chen Pengyu attending the event

Vice President Chen Pengyu receiving the "Caring Community Business" plaque

Vice President Chen Pengyu awarding the tertiary education bursary to a representative of Shenzhen University

When Zhou Bin, Shenzhen Press Group's Deputy Secretary of the Party Leadership Group, Deputy Director and Editor-in-Chief announced and flagged off the beginning of the walk, Cheung Kei Group set off immediately as the first batch from the "Caring Community Business", followed by the team from the Shenzhen Project Care Foundation. The participants dressed in burgundy red formed a beautiful stream along the scenic Shenzhen Bay, and every footprint left by the participants were infused with compassion and warmth.

Vice President Chen Pengyu strolling alongside the senior management of the Shenzhen Press Group

The employees of the group participating enthusiastically in the event

The Cheung Kei Group's squad strolling along the Shenzhen Bay

This is the Cheung Kei Group's participation in the event for the fifth consecutive year, with all employees and their family involved. Family members both young and old joined in the healthy charity walk, as everyone experienced the refreshing atmosphere filled with compassion, and boosted their awareness on charity causes on this meaningful day. This event has also allowed the employees of the group to experience the company's corporate social responsibility and contributions to the community first-hand, while fostering the company's unity. An employee shared with us that this was his fourth time participating in the "Community Chest Walk for Millions" activity, and he had felt the vitality and happiness behind dedicating ones' effort to contribute to charity. Another employee also shared that after her child has been taking part in the event annually since she was born, and her child's grow this a testament to the company's compassion for the community. She hoped that by participating in the event, her child would be instilled with a sense of community spirit and selflessness from childhood.

The pleasant and cheerful ambiance during the walk

Leaving behind their footprints of love

Toward the second half of the walk, a light drizzle began to veil the skies, and yet the weather did not dampen the participants' spirits, and everyone had made their way to the finishing line with smiles on their faces. Upon reaching the finishing line at the sports park, the group erupted in cheers and applause, and finally, a group photograph was taken to commemorate this beautiful day.

A young family member of our employee experience giving back to the community

Continuingon the walk while braving the rain

Under the guidance of Cheung Kei Group's Chairman Dr. Chen Hongtian, the Group strives to dedicate more effort on corporate social responsibility programs, and to participate in more community and charity activities in the future. By reinforcing the spirit of community service, more people from underprivileged communities in need of help would benefit, as the company continues on its march toward the spread of compassion. Over the years, as Cheung Kei Group pursues its corporate goals and development, it has also been engaged in corporate social responsibility programs actively, and it has devoted itself to charitable causes, and to giving back to the society, demonstrating the true value of corporate citizenship. To date, the group has donated over HK$300 million to different social causes and non-profit organizations, targeted at diverse causes ranging from education, youth development, patriotism to China and to Hong Kong, civic education and ethics, poverty alleviation, disaster relief, to medical care and hygiene.  

Taking a group photo to commemorate the event