Cheung Kei Group Winning Social Responsibility Contribution Award for Efforts in Fighting the Epidemic

2020.11.02

The "Tribute to Brands, Gratitude to Shenzhen: 2020 Shenzhen Corporate Brand Development & Corporate Society Responsibility Summit" was held in Shenzhen on October 30, 2020. The event was presented by Nanfang Daily Newspaper Group, co-hosted by Nanfang Daily Newspaper Group's Shenzhen Journalist Station and Shenzhen Charity Federation, and supported by Harmony Club. At the event, Cheung Kei Group received a "Social Responsibility Contribution Award for Efforts in Fighting the Epidemic". Guo Huijuan, Assistant to the President and Deputy Director of the Human Resources Administration Center, attended the summit and received the award on behalf of the Group.

Guo Huijuan (centre), assistant to the President and Deputy Director of the Human Resources Administration Center receiving the award on behalf of the Group.

Since the outbreak of COVID-19, Cheung Kei Group has actively supported the community in the fight against the epidemic through donations of money and supplies, rent reduction, and publicity for charitable causes. The group donated 100,000 masks to the community of Hong Kong, and a total sum of HK$3million to welfare organisations such as the Hong Kong Volunteers Federation and AHK Fund Limited. The funds donated were used for the purchase of anti-epidemic supplies, to support families and people in need, as well as to assist small, medium and micro-sized enterprises and individuals who require urgent financial support due to the turmoil of the extradition bill crisis.

To help tenants who have been financially affected by the epidemic, the group took the initiative to reduce rent, saving their tenants over 20 million Hong Kong dollars. In addition, Cheung Kei Group also used their property for the display of advertisements on their property, LED screens, and other channels, to publicise information on the epidemic, and thank you messages to the medical workers. The company participated in the "light up" event initiated by the Hong Kong Community Anti-Coronavirus Link, to honour and motivate medical workers by displaying supportive messages to frontline medical workers, and to urge the general public to work together to fight the epidemic, and overcome the challenges together. Over 1 million Hong Kong dollars was used on these publicity campaigning costs.

The coronavirus epidemic is yet to be completely eradicated, and Cheung Kei Group hopes to set a good example with its actions, to inspire more businesses in joining the fight against the epidemic. Businesses should be brave in the face of crisis, to take on an active role in society as a part of its corporate social responsibility, to contribute to the fight against the epidemic both in China and even globally.

The summit scence.

Wang Genghui, the deputy editor in chief of Nanfang Daily Media Group and Nanfang Daily Newspaper Group, gave the first speech to kickstart the event. Tang Jie, professor at Harbin Institute of Technology's (Shenzhen) School of Economics & Management and a former vice mayor of Shenzhen; and Wang Haoming, the deputy dean and a professor at the China Global Philanthropy Institute also gave keynote speeches at the summit.

A roundtable forum on the topic of "Post-epidemic, Ushering A New Era: A Brand New Mission of Corporate Social Responsibility" was also conducted during the event. In total, 70 companies and organisations received commendation during the summit. Awards for social responsibility contribution in the fight against the epidemic, social responsibility contribution case study, outstanding brand value, contribution to industry development, innovation for industry development, and contributions to urban development were presented during this meaningful event.

Hu Zhiyong, Vice President of Nanfang Online and editorial board member of Nanfang Daily; Gan Xueming, head of Nanfang Daily Newspaper Group's Shenzhen Journalist Station and Director of Nanfang Daily's Shenzhen Office; Zhong Sheng, Secretary-General of Shenzhen Charity Federation; Liu Nanxing, Executive Deputy Secretary-General of Harmony Club and over 300 participants, including award winners and representatives of renowned brands and businesses attended the summit.